Lausitzer consumers demand regional delicacies at fair prices

Lausitzer consumers demand regional delicacies at fair prices

In Lusatia, something happens: Consumers want more healthy and price -fair food from the region. This is shown by a current survey that is organized by the Saxon State Board of Rural Areas (SLK) as part of the marketing initiative "The Lusatia tastes". The participants can give their opinion by September 30, 2025 and thus make their contribution to increase the visibility of regional products. The survey is a central component of the Bio-Regio-model region of Bautzen, which aims to make regional food from Lausitz better known and to create a strong brand identity. The initiative has been running since 2007 and linked over 40 small and medium-sized companies in the agricultural and nutritional economy- a real community!

The idea is that the targeted marketing of the domestic products creates a brand that shines nationally and gives Lusatia an unmistakable profile. But what do consumers actually think about regional food? The project team wants to clarify this question with the ongoing survey. The answers to these questions are crucial to align the market strategies accordingly.

the maintenance of quality

One of the central demands of the survey is that regional producers should be adequately paid. This is also reflected in the claim that the initiative has: The products that are made known under the motto "Real and good - simply a pleasure" should convince in quality and regionality. Cooperation in the network is also the Saxon State Board of Rural Areas. V. actively supports what benefits the 40 companies and offers a solid basis for their development.

shows a current consumer and market study that runs between June 2023 and May 2024 that, despite a certain retention of buying, interest in regional food is growing. It was examined what exactly people understand by "regional" and where hurdles or opportunities are. These trends are particularly important for the food trade that wants to adapt to the needs of consumers.

a strong network

The network "The Lausitz tastes" has established itself as a platform for the exchange and promotion of regional products in recent years. The initiative's website includes numerous companies that are clearly listed in a "Company" section. If you want to learn more about regional producers and your offers, you can find out more on the regional portal of the Saxon State Office for the Environment, Agriculture and Geology. Many producers and processors are listed there and advertised for the regional products.