Creative beer lids and children's offers: Annaberg-Buchholz is getting colorful!

Creative beer lids and children's offers: Annaberg-Buchholz is getting colorful!

In Annaberg-Buchholz there is a breath of fresh air in the tourist information! On August 7, 2025, new, original advertising materials were presented there, which appeal to both local and immigrant guests. During the handover, not only representatives of local gastronomy were present, but also Mayor Rolf Schmidt, the head of department for marketing, culture and tourism, Nicole Otto, and Judy Seidel, the head of the tourist information. Together they presented "goodiebags" that caused great enthusiasm.

The charming beer lids in Erzgebirge dialect, which are provided with humorous sayings, particularly caught the eye. These not only offer a smile, but are also equipped with translations, so that everyone can understand the jokes and word games. In addition to the beer covers, the "Goodiegags" are packed with creative puzzle templates for children and a variety of Fabulix® flyers, napkins and menu forms. The campaign received a consistently positive response, which increases the anticipation for further creative ideas in the city.

creative children's offers and local events

The new materials should primarily appeal to families. The child-friendly puzzle arches and coloring pages make the stay in Annaberg-Buchholz both entertaining and instructive. The Goodiegags are available free of charge in the tourist information and are also distributed in the city center-a great opportunity for everyone who wants to explore the city.

A particularly important aspect of the entire campaign is the promotion of the municipal online event calendar, which provides an overview of various local events. Whether club festivals, the fairy tale film festival Fabulix® or the enchanting Annaberg Christmas market-there is something for everyone here. The calendar is intended to help the citizens and guests to discover and enjoy the numerous activities in the city.

The initiative aims to support the region's restaurants and increase the visibility of their offers. In addition, it was emphasized how important it is to strengthen the event location Annaberg-Buchholz and convey the Ore Mountains in a funny and informative way. According to [annaberg-buchholz.de] reports that "there is something" and the city is preparing for a colorful and eventful year!